Coca Cola company began to distribute tin serving trays to soda fountains in 1897 and continued to produce them till 1968. After 1970s they began to re-issue older trays and in newer materials such as this one. While early trays were round, oval and then rectangular trays were introduced in 1910. The original image of a lady in a yellow dress sitting on a wicker basket holding a soda fountain glass of coca-cola in her left hand was first created in 1916. Reproduced on serving trays known as “Elaine tray" the advertisement text read Drink Coca-Cola, Delicious and Refreshing. These images were popular because of the women who were usually shown wearing Victorian and flapper dresses and later even bathing suits.